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Lead qualification & booking

Ask the useful questions before your team has to.

The system collects the details that actually determine what should happen next — then routes, books or hands the enquiry to the right person.

What gets asked

Four answers turn a message into a lead.

  1. ServiceFurnace replacement
  2. AreaEdmonton
  3. TimingThis month
  4. PropertyResidential
Next stepConsultation

The questions are configured around the business rather than forcing every customer through a generic twenty-field form.

The problem

The first conversation often becomes data collection.

What actually arrives

“I need someone to look at my basement.”

Everything that decides what happens next — the work, the address, the timing, the size — is still a phone call away.

What the team receives instead

9:41 pm

Service
Basement renovation
Area
Edmonton
Size
Approx. 800 sq ft
Timing
Within 2 months
Request
Consultation
Status
Qualified

Ready for booking

Try a lead

Watch one enquiry get useful.

Try a business

One enquiry, asked the questions that decide what happens next.Demo only · nothing is sent or booked

New enquiry9:41 pm

We need someone to replace our furnace sometime this month.

Sarah M.

What your team receives

Enquiry received

Customer
Sarah M.
Channel
Website form
Detail so far
A sentence
Next
Ask what matters

Stage 1 of 5

Routing

One enquiry. Different next steps.

Qualifying is only useful if the answer changes what happens. Not every enquiry should end in the same place.

Enquiry arrives

Qualify

Good fit

Book, where a calendar is connected

Needs review

Passed to a person with the detail

Not a fit

A clear, polite answer

Your team shouldn’t discover what the job is after they arrive.

Useful context should reach them before the appointment does.

The boundary

Qualification first. Judgement stays human.

The system handles

  • Asking the questions you approved
  • Checking the service area
  • Capturing timing and job type
  • Categorising the request
  • Offering availability, where a calendar is connected

A person handles

  • Unusual or complex projects
  • Anything involving price
  • Overriding how something was routed
  • Anything the questions did not anticipate
RoutineJudgement

Works with

From enquiry to calendar without retyping.

Reaches you through

  • Website form
  • Live chat
  • SMS
  • Phone

Qualification

Writes into

  • Calendar
  • CRM
  • Notifications
  • Spreadsheets

Booking a real slot depends on a calendar being connected. Where it is not, the same answers still reach the team — they just book it themselves, already knowing what the job is.

What does your team ask every new lead?

Show me the questions that happen before a customer can book. That is usually the workflow worth mapping.