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Work comes in.Your systems should move it.

I build websites, AI receptionists and automations that respond to leads, handle calls, book work and connect the tools behind your business.

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Edmonton, AlbertaWorking with businesses across Canada

  1. Missed call from Ellery Vance at 9:41 pm, a Restoration business: “Basement is flooding. Do you have anyone available tonight?”
  2. Understood as Urgency, Emergency, tonight; Service, Water damage; Caller, New customer.
  3. Acted on: Called back within the minute; On-call tech alerted; Customer record created.
  4. Done: Emergency visit booked. Your on-call tech has the address before they are dressed.

Good work doesn’t lose customers. Broken handoffs do.

Most service businesses don’t need another app. They need fewer things falling between enquiries, staff, quotes, follow-ups and completed jobs.

  1. New enquiry

    They reach out

    Enquiry → Response

    First response: tomorrow morning

  2. Response

    Somebody replies

    Response → Quote

    Caller tries the next contractor

  3. Quote

    Estimate goes out

    Quote → Follow-up

    Nobody follows up

  4. Follow-up

    Somebody chases

  5. Job

    Work gets done

    Job → Review

    No review request is sent

  6. Review

    They tell others

These aren’t AI problems. They’re process gaps.

I build the systems that close them.

What I build

Three things I build. One system underneath them.

  1. 01

    AI-ready websites

    Websites that capture information and send it where it actually needs to go.

    Explore websites

  2. 02

    AI agents & customer systems

    Systems that answer, understand, qualify, book or route customer enquiries.

    Explore AI systems

  3. 03

    Custom automation

    The retyping, chasing and copying between business systems — automated.

    Explore automation

Where it usually breaks

Start with the thing that keeps falling through.

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The method

How the work actually goes.

Technology comes after the workflow makes sense.

See how I work
  1. 01Understand
  2. 02Map
  3. 03Build
  4. 04Test
  5. 05Handover

The approach

Start with the business. Then decide what should exist.

I don’t start with an AI tool and look for somewhere to put it. I start with how the work moves through your business, and where it stops moving.

What that turns into varies. Sometimes a website. Sometimes an agent answering the phone. Sometimes an automation between two tools you already pay for. Sometimes the honest answer is that the process needs fixing before any software is worth building.

The technology is the last decision, not the first.

About the approach

Tell me what is breaking.

You do not need to know what technology you need. Describe what is slowing the business down and I'll work backwards from there.

Tell me the problemBook a call