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Customer service

The same question shouldn’t cost the same staff time every day.

Routine questions can be answered from the business's approved information, while anything uncertain or sensitive is passed to a person with the conversation attached.

How it fits together

Many ways in. One set of answers.

  • Website chat
  • SMS
  • Email
  • Phone

Approved business information

Services, hours, areas, policies, preparation, booking rules

Answer

When the information covers it

A person

When it does not

Change the source once rather than teaching four separate assistants. Which channels are connected depends on the business.

Ask something customers ask every week

Including one it should refuse.

Pick a question

Two it can answer, and one it should hand over.Demo only · sample information

Website chat7:24 pm

Do you come out to Beaumont?

Visitor

What the system did

Question received

Channel
Website chat
Time
7:24 pm
Staff online
None

Stage 1 of 4

After hours

6:12 PM

A customer asks what to bring tomorrow.

The office closed at five.

Without the system

The message waits overnight, and they arrive unprepared.

With the system

Answered from the preparation notes, with no staff action.

Fast is useful. Wrong is not.

The system answers from approved business information, and hands off when it cannot do that confidently.

The boundary

Answers when it knows. Escalates when it doesn't.

The system is not allowed to guess. Anything the approved information does not cover goes to a person, with the conversation attached.

The system handles

  • Hours, service areas and what you offer
  • Preparation and what to bring
  • Routine booking information
  • Questions the business has already answered

A person handles

  • Complaints
  • Anything account-specific, including billing
  • Unusual circumstances the rules do not cover
  • Anyone who asks for a person
RoutineJudgement

Works with

Wherever customers already reach you.

Reaches you through

  • Website chat
  • SMS
  • Email
  • Phone

One conversation log

Writes into

  • CRM
  • Team notification
  • Booking
  • Spreadsheets

Which channels and tools connect depends on the business. Customers do not care which inbox a team prefers, so the useful version of this is the one that meets them where they already are.

What question does your team answer every day?

Send me the repetitive ones. That is usually the easiest place to see whether a customer-service system is worth building.